From the locker room to the press box, “Gridiron Wrap” is your all-access pass to the pulse of American football. Hosted by NFL insider Bill Keenist and football analyst Alex Ziolkowski, this Detroit-born broadcast breaks down the biggest plays, boldest stories, and behind-the-scenes buzz from the NFL and beyond.

Coverage doesn’t end with the pros. Listen in as Bill and Alex spotlight Michigan’s football legacy, delivering the latest from MSU and U of M, while celebrating high school standouts lighting up Friday night lights across the region. Whether you’re tracking pro stats or scouting the next hometown legend, “Gridiron Wrap” delivers the insight, intensity, and insider edge you won’t hear anywhere else.

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Catch “Gridiron Wrap” presented by Skinny Butcher streamed live on YouTube Sundays in season starting at 6 p.m.

ABOUT THE HOSTS:

BILL KEENIST

Bill Keenist is the kind of football insider who doesn’t just know the game, he’s helped shape how it’s told. With a remarkable 36-year career inside the Detroit Lions organization, Keenist climbed the ranks from communications staffer to Senior Vice President of Communications, becoming one of the most respected voices in NFL media relations. His tenure saw him navigate coaching changes, draft-day drama, and the rise of digital storytelling, all while keeping the Lions’ message sharp, authentic, and deeply rooted in Detroit grit.

But Keenist’s impact goes far beyond press releases and podiums. He’s a trusted confidant to coaches, a mentor to young broadcasters, and a walking encyclopedia of football lore. Whether he’s breaking down the latest NFL shake-up or spotlighting a high school phenom on “Gridiron Wrap,” Keenist brings a rare blend of insider access and hometown heart. In 2025, his contributions were honored with the Pro Football Hall of Fame’s prestigious Award of Excellence, a fitting tribute to a man who’s spent his life behind the scenes, making football shine.

Now retired from the front office but far from the sidelines, Keenist continues to share his insights and stories with fans across Michigan and beyond. His voice is seasoned, his takes are sharp, and his love for the game is as strong as ever.

ALEX ZIOLKOWSKI

Alex Ziolkowski is a rising voice in Michigan sports media, blending sharp analysis with genuine fan passion. A recent graduate of the University of Michigan, Alex brings Wolverine pride to every broadcast, especially when it comes to U of M football. He’s cut his teeth at Woodward Sports, where he’s earned a reputation for insightful takes, smooth delivery, and a knack for connecting with fans who live and breathe the game. Whether he’s breaking down a Big Ten matchup or spotlighting local talent, Alex is all about bringing energy, authenticity, and a fresh perspective to the mic.

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