Curt Ruffin, director of business development at BI Worldwide, is a standout professional whose leadership is rooted in purpose, perseverance, and people-first values. A proud first-generation college graduate, Curt’s journey from a blue-collar upbringing to corporate leadership is a testament to his resilience and vision. At BI Worldwide, he’s cultivated strategic partnerships with major brands like La-Z-Boy, Rocket, Steelcase, and Henry Ford Health—building bridges that drive innovation and long-term value.
Curt’s influence reaches far beyond the business world. He’s deeply involved in mentoring Detroit youth through Project Success, where he co-leads a program that prepares high school students for life after graduation. As a board member of 100 Black Men of Greater Detroit and a Civic Nation Change Collective Fellow, Curt is committed to creating access and opportunity for the next generation. He also leads monthly wellness walks in the city, promoting health and connection in the community he calls home.
PODCAST:
Aug. 26, 2025 ~ Curt Ruffin, director of business development at BI Worldwide and a 2025 WJR Rising Star, joins “JR Afternoon with Ryan Ermanni” to talk about the power of purpose-driven leadership and authentic connection. Curt shares how his work blends behavioral psychology with business strategy to help companies build stronger cultures and brands that resonate on a human level. He also reflects on his journey from a first-generation college student to a mentor and changemaker in Detroit. Discover how he’s helping shape Detroit’s future—by building relationships, creating opportunity, and never forgetting where he came from.
(CONTINUED) His involvement with the Detroit Economic Club as a Young Leader and CRA volunteer reflects his belief in the power of shared success. “Everyone is just trying to build a better life for themselves and their families,” Curt says. “Once that’s secure, people naturally reach back to help others.” That philosophy guides his work and his life.
In his downtime, Curt enjoys exploring new restaurants, gaming, yoga, basketball, and sharing cultural experiences with young people who may not have had the chance to see what’s possible.
Curt Ruffin represents the model a 2025 WJR Rising Star, presented by the Detroit Economic Club and Awecomm. He’s a connector, a mentor, and a changemaker—committed to building a stronger Detroit through leadership, empathy, and action.
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